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We help healthcare
care better

We reach the right people at the right time with access to services and solutions they actually need.

Gino Korolov, Cofounder and CEO of Fertu

Fertu was founded by a passionate team of heathcare, technology, and marketing experts

Our CEO, Gino Korolev, shares his story.

It was the most pivotal moment in my career. I was a product leader at a digital health company and we landed our first payer partner, an insurance company on the east coast. They provided us with a list of people eligible for our service, yet we did not have the right tools to reach and enroll them. Even with an enterprise marketing automation platform we could only leverage two channels – email and SMS.

Those channels are woefully insufficient for user activation, as records with emails can range 0-30% depending on the list.

Here I was living in a very digital world, where the best methods for initially reaching potential customers was the phone and direct mail. That meant we would have to customize a solution, using engineering and consulting resources, as well as integrate with multiple third party vendors. Not a cheap or easy exercise.

I knew there was a better way.
This is why I founded Fertu.

Gino Korolov
Cofounder & CEO

Wassaf Farooqi

Cofounder & CTO

Wassaf Farooqi, Cofounder and CTO of Fertu

Tamara Nazzal

Head of Customer Success

Wassaf Farooqi

Cofounder & CTO

Tamara Nazzal, Head of Customer Success at Fertu