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Simplified, Secure & Compliant

Transform patient engagement with one platform

Fertu is a unified HIPAA-compliant communication platform to activate and engage populations via email, phone, direct mail, and SMS.

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Fertu campaigns dashboard listing outreach campaigns

The problem

The Challenge in Healthcare Marketing

Complex Environment

Managing HIPAA-compliant multichannel communication stack is overwhelming

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High Cost

Paying for multiple platforms, hiring marketing ops and integration consultants strains marketing and IT budgets

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Low Engagement

Fragmented systems lead to broken communication strategy, which leads to weak patient engagement

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The Fertu Solution

A single platform to manage complexity and achieve results

Compliance & Security

Fertu is designed for healthcare, ensuring HIPAA compliance and SOC2 Type II audits. It meets TCPA and CAN-SPAM regulations for SMS, phone, and email, with customer data securely stored in a single-tenant environment.

Diagram of Fertu connected to HIPAA, TCPA, CAN-SPAM and CCPA compliance badges

Diagram of Fertu connected to HIPAA, TCPA and CCPA compliance badges

Omnichannel engagement

Engage patients effectively with Fertu’s multi-channel approach. Utilize SMS, email, phone, direct mail, and even fax to create tailored automated campaigns for key segments. Maximize your reach and ensure your communication resonates.

Reporting & Insights

Gain visibility into your communications with Fertu’s dashboards. Track campaign activity, engagement, and costs to refine patient communications continuously. Optimize for impact and cost-efficiency with our platform.

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The all-in-one platform

Features that Drive Results

Fertu campaign steps with direct mail, email, phone and text variants

Omnichannel Campaigns

Mix and easily set up multistep campaigns that leverage email, SMS, phone, and direct mail. Target specific populations based on client data, risk factors, engagement events, or any other available data, ensuring you reach the right audience at the right time.

Fertu menu with email, direct mail and text template options

Content Templates

Manage all your content templates in one place. Personalize campaigns using first-party data, customer logos, and partner-specific disclaimers, allowing for consistent and customized communication across all touchpoints.

Fertu campaign step editor with letter, phone and digital variants and merge variables

Run Effective Experiments

Optimize your campaigns with ease. Each step can be customized for sub-segment outreach, making it simple to run experiments and fine-tune your content to see what works best for engagement.

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Reporting

Gain deeper insights into your performance across all channels. Evaluate communication costs against the outcomes you need, and seamlessly extract outreach activity and engagement data into your CRM, CDP, or data warehouse for further analysis.

The all-in-one platform

Use Cases

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Patient Enrollment for Value-Based Care Companies

Your organization receives patient populations from partners with permission to market. Fertu helps you seamlessly communicate with these populations about new benefits, ensuring timely and relevant outreach under the terms of your contract.

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Patient Enrollment for Referred Patients

After marketing to providers and receiving referrals, Fertu enables you to efficiently communicate with referred patients, guiding them through a smooth onboarding process that fosters engagement right from the start.

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Engagement and Retention Communication

Keep your patients connected from onboarding to ongoing care. With Fertu, you can run visit reminders, re-engagement campaigns, and personalized outreach to ensure continuous patient engagement and improved retention rates.

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Medicare-Focused Communications

From AWV gap closures, to HEDIS gaps for specific populations and informing people about supplemental benefits to effectively close Social & SDoH needs - the Fertu platform can enable Medicare-friendly communications and drive superior results. Improve health outcomes and quality measures.

Ready to transform your marketing?

Try Fertu, the simplified, secure & compliant all-in-one solution

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